Advertising should never trick the user.

Ad content policy

• No Windows dialog, notification, security-alert, or system-UI mimicry.
• No deception, phishing, malware, unwanted software, or disallowed categories.
• Destination URLs are reviewed and blocklist-checked.
• Every banner is bordered and labeled “Ad.”

Microsoft Store §10 alignment

Ads remain distinguishable from app content, cannot interfere with normal use, and never simulate operating-system behavior. Publishers may not encourage clicks or obscure, stack, or invisibly render placements.

Privacy

IP addresses are hashed before storage. We retain limited user-agent and fingerprint signals for abuse analysis and support GDPR/CCPA opt-out links where required.

Enforcement

Suspensions are immediate but reversible. Evidence and transaction history are preserved for investigation, and an entity can be reinstated after review.